{"id":235026,"date":"2023-09-12T18:58:00","date_gmt":"2023-09-12T17:58:00","guid":{"rendered":"https:\/\/jodyc.co.uk\/?page_id=235026"},"modified":"2024-06-13T00:34:27","modified_gmt":"2024-06-12T23:34:27","slug":"unreleased-sport-game","status":"publish","type":"page","link":"https:\/\/www.jodyc.co.uk\/?page_id=235026","title":{"rendered":"Horsepower"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/mlx91s1tytxb.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/http:\/\/jodyc.co.uk\/wp-content\/uploads\/2023\/09\/Star_Noir_A_scene_from_a_horse_race_with_high_tech_UI_showing_t_522468cf-e80e-4db8-94aa-a1e25c6502c6.png&#8221; background_position=&#8221;top_left&#8221; background_horizontal_offset=&#8221;10%&#8221; background_vertical_offset=&#8221;0%&#8221; background_enable_video_mp4=&#8221;off&#8221; background_enable_video_webm=&#8221;off&#8221; min_height=&#8221;370px&#8221; custom_padding=&#8221;6px||0px|||&#8221; top_divider_color=&#8221;#000000&#8243; top_divider_height=&#8221;11px&#8221; top_divider_flip=&#8221;horizontal&#8221; bottom_divider_style=&#8221;slant&#8221; bottom_divider_color=&#8221;#FFFFFF&#8221; bottom_divider_height=&#8221;23px&#8221; bottom_divider_repeat=&#8221;1x&#8221; bottom_divider_arrangement=&#8221;above_content&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_horizontal=&#8221;9px&#8221; box_shadow_vertical=&#8221;-14px&#8221; box_shadow_blur=&#8221;13px&#8221; box_shadow_spread=&#8221;-16px&#8221; box_shadow_position=&#8221;inner&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_margin=&#8221;||-10px|||&#8221;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; min_height=&#8221;243.6px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzNTU1NyJ9fQ==@&#8221; button_text=&#8221;Back&#8221; _builder_version=&#8221;4.22.1&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;21px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_border_width=&#8221;0px&#8221; button_icon=&#8221;&#xe04d;||divi||400&#8243; button_icon_placement=&#8221;left&#8221; button_on_hover=&#8221;off&#8221; custom_margin=&#8221;||-14px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; text_color=&#8221;light&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; title_font_size=&#8221;47px&#8221; custom_margin=&#8221;10px|-24px||50px|false|false&#8221; title_text_shadow_style=&#8221;preset3&#8243; title_text_shadow_blur_strength=&#8221;0.07em&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;15px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.5em&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;45%&#8221; custom_margin=&#8221;0px|||53px|false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; text_text_shadow_style=&#8221;preset3&#8243; text_text_shadow_blur_strength=&#8221;0.06em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>IOS, Android &#8211; Lead UX\/UI<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;6px|5px||-22px|false|false&#8221; custom_padding=&#8221;27px|||||&#8221; global_colors_info=&#8221;{}&#8221; width=&#8221;101.3%&#8221;][et_pb_row _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-15px|auto||auto||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; width=&#8221;74.5%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;3px|||||&#8221; custom_padding=&#8221;0px|10px||14px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-size: large;\"><strong>The Project:<\/strong><\/span><\/p>\n<p>As Lead UX\/UI consultant, I joined this mobile horse management and racing game at its inception, working directly with the leadership team to shape its vision and ensure its success. My contributions were instrumental in securing substantial funding and establishing a solid foundation for the project&#8217;s development:<\/p>\n<p><strong>Defining Process:<\/strong> Established a clear and efficient end-to-end design pipeline, optimizing collaboration and streamlining workflows throughout the project&#8217;s lifecycle.<\/p>\n<p><strong>Collaborative Ideation:<\/strong> Facilitated dynamic brainstorming sessions and design workshops, fostering a creative and collaborative environment where innovative ideas and solutions flourished.<\/p>\n<p><strong>Rapid Prototyping:<\/strong> Swiftly translated abstract concepts into interactive prototypes, providing tangible representations of ideas for real-time testing and iteration, accelerating the design process significantly.<\/p>\n<p><strong>UX Leadership:<\/strong> Guided design decisions with an unwavering focus on user needs and experience. Through the development of detailed personas and targeted focus testing, I ensured the final product would be intuitive, engaging, and user-friendly.<\/p>\n<p><strong>High-Fidelity Prototyping:<\/strong> Leveraged Proto.io to build a polished, visually compelling, and fully interactive prototype that vividly showcased the project&#8217;s potential. This prototype proved to be a pivotal factor in securing over \u00a32,000,000 in financial investment, directly enabling the project&#8217;s realization.<\/p>\n<p><span style=\"font-size: large;\"><strong>The Process:<\/strong><\/span><\/p>\n<ul>\n<li><strong style=\"font-size: 16px;\">Daily Design Workshops: <\/strong>Daily virtual design workshops were a cornerstone of our collaborative process.<span style=\"font-size: 16px;\"> Leveraging the capabilities of Miro and Figma,<\/span><span style=\"font-size: 16px;\"> we created a dynamic virtual space where ideas flourished.<\/span><span style=\"font-size: 16px;\"> We actively encouraged participation from all team members,<\/span><span style=\"font-size: 16px;\"> fostering a sense of shared ownership and ensuring that diverse perspectives were heard.<\/span>\n<p data-sourcepos=\"5:1-5:129\"><span>These sessions were more than just brainstorming exercises; they were a platform for transforming abstract concepts into tangible designs in real time.<\/span><span> The collaborative nature of the workshops enabled us to rapidly iterate on ideas,<\/span><span> identify potential challenges early in the process,<\/span><span> and maintain a laser focus on the user experience.<\/span><\/p>\n<p data-sourcepos=\"7:1-7:269\"><span>By fostering an open and inclusive environment,<\/span><span> we not only accelerated the design process but also cultivated a sense of collective creativity and innovation.<\/span><span> This collaborative spirit ultimately led to a more refined,<\/span><span> user-centric product that exceeded expectations.<\/span><span style=\"font-size: 16px;\">\u00a0<\/span><\/p>\n<\/li>\n<\/ul>\n<p><img data-opt-id=490428616  fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mlx91s1tytxb.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/http:\/\/jodyc.co.uk\/wp-content\/uploads\/2024\/04\/Workshops-scaled.jpg\" \/><\/p>\n<ul>\n<li><strong style=\"font-size: 16px;\">Iterative Prototyping: <\/strong>Believing that tangible experiences are key to informed decision-making,<span style=\"font-size: 16px;\"> I championed rapid prototyping as a cornerstone of our design process.<\/span><span style=\"font-size: 16px;\"> Using Proto.<\/span><span style=\"font-size: 16px;\">io,<\/span><span style=\"font-size: 16px;\"> we transformed abstract concepts from our workshops into interactive prototypes,<\/span><span style=\"font-size: 16px;\"> providing a window into the potential user experience. <br \/><\/span>Each prototype served as a critical learning opportunity,<span style=\"font-size: 16px;\"> allowing us to test assumptions,<\/span><span style=\"font-size: 16px;\"> gather valuable feedback,<\/span><span style=\"font-size: 16px;\"> and refine our designs based on real-world interactions.<\/span><span style=\"font-size: 16px;\"> Embracing a &#8220;fail fast,<\/span><span style=\"font-size: 16px;\"> learn fast&#8221; philosophy,<\/span><span style=\"font-size: 16px;\"> we iterated rapidly and fearlessly,<\/span><span style=\"font-size: 16px;\"> always striving to create a product that was not only visually appealing but also intuitive and user-friendly.<br \/><\/span>This iterative approach bridged the gap between theory and reality,<span style=\"font-size: 16px;\"> ensuring that our design decisions were grounded in data and user insights.<\/span><span style=\"font-size: 16px;\"> By prioritizing user-centricity at every stage,<\/span><span style=\"font-size: 16px;\"> we delivered a final product that truly resonated with our target audience.<\/span>\n<p><span><\/span><\/p>\n<\/li>\n<\/ul>\n<ul><\/ul>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_code][et_pb_code _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div><!-- [et_pb_line_break_holder] --><iframe style='display: block; margin: 0 auto;' src=\"\/proto\/horse_1_prototype\/fullscreen.html\" allowfullscreen=\"yes\" width=\"600\" height=\"300\" frameborder=\"0\"><!-- [et_pb_line_break_holder] --><\/iframe><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Investor Prototype\u00a0 &#8211; <a href=\"\/proto\/horse_1_prototype\/fullscreen.html\" target=\"_blank\" rel=\"noopener\">view fullscreen<\/a><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-15px|auto||auto||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.6em&#8221; width=&#8221;74.5%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px|10px||14px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><strong>User-First Monetization: <\/strong><span>Recognizing the delicate balance between revenue generation and player satisfaction,<\/span><span> I collaborated closely with the design director to craft a monetization strategy that put the player&#8217;s experience first.<\/span><span> We meticulously analysed player behaviours and preferences,<\/span><span><span><span><span> conducting extensive market research to identify monetization models that aligned with our user-centric philosophy.<\/span><\/span><\/span><\/span>\n<p>By strategically integrating monetization elements within the core gameplay loop,<span style=\"font-size: 16px;\"> we ensured that they felt natural and non-intrusive.<\/span><span style=\"font-size: 16px;\"> We prioritized optional in-app purchases that enhanced the experience without creating pay-to-win scenarios.<\/span><span style=\"font-size: 16px;\"> Additionally,<\/span><span style=\"font-size: 16px;\"> we explored rewarded video ads that provided players with tangible benefits in exchange for their attention.<\/span><span style=\"font-size: 16px;\"> Throughout the process,<\/span><span style=\"font-size: 16px;\"> we constantly monitored player feedback and adjusted our strategies to optimize both player engagement and revenue generation.<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n<\/li>\n<li><strong style=\"font-size: 16px;\">Personas and User Testing: <\/strong><span style=\"font-size: 16px;\">To truly understand the needs and desires of our target audience,<\/span><span style=\"font-size: 16px;\"> we developed a set of detailed personas representing different player segments.<\/span><span style=\"font-size: 16px;\"> These personas went beyond demographics,<\/span><span style=\"font-size: 16px;\"> delving into their motivations,<\/span><span style=\"font-size: 16px;\"> preferences,<\/span><span style=\"font-size: 16px;\"><span style=\"font-size: 16px;\"><span style=\"font-size: 16px;\"> and pain points. <\/span><\/span><\/span>Armed with these insights,<span style=\"font-size: 16px;\"> we conducted rigorous user testing sessions throughout the development process.<\/span><span style=\"font-size: 16px;\"> We invited players to interact with our prototypes,<\/span><span style=\"font-size: 16px;\"> observing their behavior,<\/span><span style=\"font-size: 16px;\"> collecting feedback,<\/span><span style=\"font-size: 16px;\"> and identifying areas for improvement.<\/span><span style=\"font-size: 16px;\"><span style=\"font-size: 16px;\"><span style=\"font-size: 16px;\"><span style=\"font-size: 16px;\"><span style=\"font-size: 16px;\"> This iterative process of testing and refinement allowed us to validate our design decisions and ensure that the final product resonated deeply with our target audience.\n<p><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><strong><\/strong><\/p>\n<\/li>\n<li><strong>Collaboration with UI: <\/strong>A successful game requires a harmonious blend of engaging gameplay and visually appealing design.<span style=\"font-size: 16px;\"> To achieve this,<\/span><span style=\"font-size: 16px;\"> I fostered a close working relationship with the UI team.<\/span><span style=\"font-size: 16px;\"> We held regular meetings to discuss design concepts,<\/span><span style=\"font-size: 16px;\"> review progress,<\/span><span style=\"font-size: 16px;\"> and ensure that the UI elements seamlessly complemented the overall user experience. <\/span><span style=\"font-size: 16px;\">By working in lockstep,<\/span><span style=\"font-size: 16px;\"> we were able to maintain a consistent visual language throughout the game,<\/span><span style=\"font-size: 16px;\"> ensuring that every button,<\/span><span style=\"font-size: 16px;\"> icon,<\/span><span style=\"font-size: 16px;\"> and menu felt intuitive and cohesive.<\/span><span style=\"font-size: 16px;\"> This collaborative approach resulted in a visually stunning product that not only delighted players but also enhanced their overall enjoyment of the game<\/span><\/li>\n<\/ul>\n<p><strong style=\"font-size: 16px;\"><\/strong><\/p>\n<p><strong style=\"font-size: 16px;\">Final Thoughts:<\/strong><\/p>\n<p data-sourcepos=\"3:1-3:80\"><span>This project was a blast!<\/span><span> We got to experiment with mechanics you don&#8217;t usually see in mobile games,<\/span><span> which pushed us to get super creative and think outside the box.<\/span><span> Our user-first approach was key to keeping the team excited and confident,<\/span><span> even when things got tough during the ideation phase.<\/span><span> And let me tell you,<\/span><span> pivoting to portrait mode three months in was no small feat!<\/span><span> But thanks to rapid prototyping and a ton of user testing,<\/span><span> we not only made it work,<\/span><span> but we made it awesome.<\/span><\/p>\n<p data-sourcepos=\"5:1-5:50\"><span>This whole experience was a testament to the power of putting the player first,<\/span><span> constantly testing and iterating,<\/span><span> and never being afraid to try something new.<\/span><span> It was a whirlwind of innovation and challenges,<\/span><span> but ultimately,<\/span><span> it&#8217;s incredibly rewarding to know we delivered a game that&#8217;s both fun and user-friendly<\/span><\/p>\n<p><img data-opt-id=958595425  fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mlx91s1tytxb.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/http:\/\/jodyc.co.uk\/wp-content\/uploads\/2024\/04\/Horsepower_vertical_exploration.jpg\" style=\"font-size: 16px; background-color: #ffffff;\" \/><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_code][et_pb_code _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;97%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;74%&#8221; module_alignment=&#8221;center&#8221; min_height=&#8221;205px&#8221; custom_margin=&#8221;|||-149px||&#8221; custom_padding=&#8221;0px|0px|0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div><!-- [et_pb_line_break_holder] --><iframe style='display: block; margin: 0 auto;' src=\"\/proto\/horse_portrait_layout\/fullscreen.html\" allowfullscreen=\"yes\" width=\"300\" height=\"600\" frameborder=\"0\"><!-- [et_pb_line_break_holder] --><\/iframe><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;15px&#8221; text_letter_spacing=&#8221;2px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Vertical Prototype\u00a0 &#8211; <a href=\"\/proto\/horse_portrait_layout\/fullscreen.html\" target=\"_blank\" rel=\"noopener\">view fullscreen<\/a><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#ffffff&#8221; disabled_on=&#8221;on|off|off&#8221; admin_label=&#8221;Apps&#8221; module_id=&#8221;apps&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; custom_padding=&#8221;7px||0px|||&#8221; top_divider_style=&#8221;slant&#8221; top_divider_height=&#8221;13px&#8221; top_divider_repeat=&#8221;3x&#8221; top_divider_flip=&#8221;horizontal&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;24px&#8221; custom_margin=&#8221;10px||-11px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>OTHER PROJECTS<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; min_height=&#8221;309px&#8221; custom_margin=&#8221;|auto|-51px|auto||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-1px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<div id=\"metaslider-id-235691\" style=\"width: 100%;\" class=\"ml-slider-3-98-0 metaslider metaslider-flex metaslider-235691 ml-slider ms-theme-default\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"New Slideshow\" data-width=\"300\">\n    <div id=\"metaslider_container_235691\">\n        <div id=\"metaslider_235691\">\n            <ul class='slides'>\n                <li style=\"display: none; width: 100%;\" class=\"slide-235704 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-235704\" data-date=\"2024-06-10 19:15:32\"><a href=\"https:\/\/www.jodyc.co.uk\/?page_id=235112\" target=\"_self\" aria-label=\"View Slide Details\" class=\"metaslider_image_link\"><img data-opt-id=865213806  fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mlx91s1tytxb.i.optimole.com\/w:300\/h:250\/q:mauto\/f:best\/https:\/\/www.jodyc.co.uk\/wp-content\/uploads\/2023\/08\/plink.png\" height=\"250\" width=\"300\" alt=\"\" class=\"slider-235691 slide-235704\" title=\"plink\" \/><\/a><div class=\"caption-wrap\"><div class=\"caption\"><div>Plink<\/div><\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-235696 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-235696\" data-date=\"2024-06-10 19:13:17\"><a href=\"https:\/\/www.jodyc.co.uk\/?page_id=235088\" target=\"_self\" aria-label=\"View Slide Details\" class=\"metaslider_image_link\"><img data-opt-id=886794907  data-opt-src=\"https:\/\/mlx91s1tytxb.i.optimole.com\/w:300\/h:250\/q:mauto\/f:best\/https:\/\/www.jodyc.co.uk\/wp-content\/uploads\/2023\/08\/meninblack-dOqlEk5y62hZy936-1.webp\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20300%20250%22%20width%3D%22300%22%20height%3D%22250%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22300%22%20height%3D%22250%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" height=\"250\" width=\"300\" alt=\"\" class=\"slider-235691 slide-235696\" title=\"meninblack-dOqlEk5y62hZy936 (1)\" \/><\/a><div class=\"caption-wrap\"><div class=\"caption\"><div>Men in Black 3: Galaxy Defenders<\/div><\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-235703 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-235703\" data-date=\"2024-06-10 19:15:23\"><a href=\"https:\/\/www.jodyc.co.uk\/?page_id=235125\" target=\"_self\" aria-label=\"View Slide Details\" class=\"metaslider_image_link\"><img data-opt-id=831319913  data-opt-src=\"https:\/\/mlx91s1tytxb.i.optimole.com\/w:300\/h:250\/q:mauto\/f:best\/https:\/\/www.jodyc.co.uk\/wp-content\/uploads\/2023\/08\/COD.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20300%20250%22%20width%3D%22300%22%20height%3D%22250%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22300%22%20height%3D%22250%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" height=\"250\" width=\"300\" alt=\"\" class=\"slider-235691 slide-235703\" title=\"COD\" \/><\/a><div class=\"caption-wrap\"><div class=\"caption\"><div>Call of Duty: Elite<\/div><\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-235697 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-235697\" data-date=\"2024-06-10 19:13:28\"><a href=\"https:\/\/www.jodyc.co.uk\/?page_id=235084\" target=\"_self\" aria-label=\"View Slide Details\" class=\"metaslider_image_link\"><img data-opt-id=499669925  data-opt-src=\"https:\/\/mlx91s1tytxb.i.optimole.com\/w:300\/h:250\/q:mauto\/f:best\/https:\/\/www.jodyc.co.uk\/wp-content\/uploads\/2023\/08\/puzzleh.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20300%20250%22%20width%3D%22300%22%20height%3D%22250%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22300%22%20height%3D%22250%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" height=\"250\" width=\"300\" alt=\"\" class=\"slider-235691 slide-235697\" title=\"puzzleh\" \/><\/a><div class=\"caption-wrap\"><div class=\"caption\"><div>Puzzle Heist<\/div><\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-235699 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-235699\" data-date=\"2024-06-10 19:13:54\"><a href=\"https:\/\/www.jodyc.co.uk\/?page_id=235091\" target=\"_self\" aria-label=\"View Slide Details\" class=\"metaslider_image_link\"><img data-opt-id=1997986012  data-opt-src=\"https:\/\/mlx91s1tytxb.i.optimole.com\/w:300\/h:250\/q:mauto\/f:best\/https:\/\/www.jodyc.co.uk\/wp-content\/uploads\/2023\/08\/meninblack.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20300%20250%22%20width%3D%22300%22%20height%3D%22250%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22300%22%20height%3D%22250%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" height=\"250\" width=\"300\" alt=\"\" class=\"slider-235691 slide-235699\" title=\"meninblack\" \/><\/a><div class=\"caption-wrap\"><div class=\"caption\"><div>The Golf Club<\/div><\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-235700 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-235700\" data-date=\"2024-06-10 19:14:18\"><a href=\"https:\/\/www.jodyc.co.uk\/?page_id=235107\" target=\"_self\" aria-label=\"View Slide Details\" class=\"metaslider_image_link\"><img data-opt-id=675396740  data-opt-src=\"https:\/\/mlx91s1tytxb.i.optimole.com\/w:300\/h:250\/q:mauto\/f:best\/https:\/\/www.jodyc.co.uk\/wp-content\/uploads\/2023\/08\/levis.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20300%20250%22%20width%3D%22300%22%20height%3D%22250%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22300%22%20height%3D%22250%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" height=\"250\" width=\"300\" alt=\"\" class=\"slider-235691 slide-235700\" title=\"levis\" \/><\/a><div class=\"caption-wrap\"><div class=\"caption\"><div>Levi's Print Shop<\/div><\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-235705 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-235705\" data-date=\"2024-06-10 19:15:42\"><a href=\"https:\/\/www.jodyc.co.uk\/?page_id=235121\" target=\"_self\" aria-label=\"View Slide Details\" class=\"metaslider_image_link\"><img data-opt-id=145075860  data-opt-src=\"https:\/\/mlx91s1tytxb.i.optimole.com\/w:300\/h:250\/q:mauto\/f:best\/https:\/\/www.jodyc.co.uk\/wp-content\/uploads\/2023\/08\/INQ.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20300%20250%22%20width%3D%22300%22%20height%3D%22250%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22300%22%20height%3D%22250%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" height=\"250\" width=\"300\" alt=\"\" class=\"slider-235691 slide-235705\" title=\"INQ\" \/><\/a><div class=\"caption-wrap\"><div class=\"caption\"><div>INQ Mobile<\/div><\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-235695 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-235695\" data-date=\"2024-06-10 19:13:07\"><a href=\"https:\/\/www.jodyc.co.uk\/?page_id=235103\" target=\"_self\" aria-label=\"View Slide Details\" class=\"metaslider_image_link\"><img data-opt-id=1186545821  data-opt-src=\"https:\/\/mlx91s1tytxb.i.optimole.com\/w:300\/h:250\/q:mauto\/f:best\/https:\/\/www.jodyc.co.uk\/wp-content\/uploads\/2023\/09\/nfs.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20300%20250%22%20width%3D%22300%22%20height%3D%22250%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22300%22%20height%3D%22250%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" height=\"250\" width=\"300\" alt=\"\" class=\"slider-235691 slide-235695\" title=\"nfs\" \/><\/a><div class=\"caption-wrap\"><div class=\"caption\"><div>Need for Speed: Host Pursuit<\/div><\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-235694 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-235694\" data-date=\"2024-06-10 19:12:25\"><a href=\"https:\/\/www.jodyc.co.uk\/?page_id=235026\" target=\"_self\" aria-label=\"View Slide Details\" class=\"metaslider_image_link\"><img data-opt-id=1044607723  data-opt-src=\"https:\/\/mlx91s1tytxb.i.optimole.com\/w:300\/h:250\/q:mauto\/f:best\/https:\/\/www.jodyc.co.uk\/wp-content\/uploads\/2024\/03\/ioconic.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20300%20250%22%20width%3D%22300%22%20height%3D%22250%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22300%22%20height%3D%22250%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" height=\"250\" width=\"300\" alt=\"\" class=\"slider-235691 slide-235694\" title=\"ioconic\" \/><\/a><div class=\"caption-wrap\"><div class=\"caption\"><div>HorsePower<\/div><\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-235698 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-235698\" data-date=\"2024-06-10 19:13:45\"><a href=\"https:\/\/www.jodyc.co.uk\/?page_id=235099\" target=\"_self\" aria-label=\"View Slide Details\" class=\"metaslider_image_link\"><img data-opt-id=521280761  data-opt-src=\"https:\/\/mlx91s1tytxb.i.optimole.com\/w:300\/h:250\/q:mauto\/f:best\/https:\/\/www.jodyc.co.uk\/wp-content\/uploads\/2023\/09\/glitch_cover2.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20300%20250%22%20width%3D%22300%22%20height%3D%22250%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22300%22%20height%3D%22250%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" height=\"250\" width=\"300\" alt=\"\" class=\"slider-235691 slide-235698\" title=\"glitch_cover2\" \/><\/a><div class=\"caption-wrap\"><div class=\"caption\"><div>Glitch<\/div><\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-235701 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-235701\" data-date=\"2024-06-10 19:15:00\"><a href=\"https:\/\/www.jodyc.co.uk\/?page_id=235129\" target=\"_self\" aria-label=\"View Slide Details\" class=\"metaslider_image_link\"><img data-opt-id=679908513  data-opt-src=\"https:\/\/mlx91s1tytxb.i.optimole.com\/w:300\/h:250\/q:mauto\/f:best\/https:\/\/www.jodyc.co.uk\/wp-content\/uploads\/2024\/03\/azoomee_cover.jpg\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20300%20250%22%20width%3D%22300%22%20height%3D%22250%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22300%22%20height%3D%22250%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" height=\"250\" width=\"300\" alt=\"\" class=\"slider-235691 slide-235701\" title=\"azoomee_cover\" \/><\/a><div class=\"caption-wrap\"><div class=\"caption\"><div>Azoomee<\/div><\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-235702 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-235702\" data-date=\"2024-06-10 19:15:14\"><a href=\"https:\/\/www.jodyc.co.uk\/?page_id=235117\" target=\"_self\" aria-label=\"View Slide Details\" class=\"metaslider_image_link\"><img data-opt-id=2077195154  data-opt-src=\"https:\/\/mlx91s1tytxb.i.optimole.com\/w:300\/h:250\/q:mauto\/f:best\/https:\/\/www.jodyc.co.uk\/wp-content\/uploads\/2023\/08\/pokerstars.png\"  decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20300%20250%22%20width%3D%22300%22%20height%3D%22250%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22300%22%20height%3D%22250%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" height=\"250\" width=\"300\" alt=\"\" class=\"slider-235691 slide-235702\" title=\"pokerstars\" \/><\/a><div class=\"caption-wrap\"><div class=\"caption\"><div>Poker Stars<\/div><\/div><\/div><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IOS, Android &#8211; Lead UX\/UIThe Project: As Lead UX\/UI consultant, I joined this mobile horse management and racing game at its inception, working directly with the leadership team to shape its vision and ensure its success. My contributions were instrumental in securing substantial funding and establishing a solid foundation for the project&#8217;s development: Defining Process: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-235026","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.jodyc.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/235026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jodyc.co.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.jodyc.co.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.jodyc.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jodyc.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=235026"}],"version-history":[{"count":32,"href":"https:\/\/www.jodyc.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/235026\/revisions"}],"predecessor-version":[{"id":235760,"href":"https:\/\/www.jodyc.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/235026\/revisions\/235760"}],"wp:attachment":[{"href":"https:\/\/www.jodyc.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=235026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}