Need for Speed – Hot Pursuit

The Project:

“Need for Speed: Hot Pursuit” was a widely acclaimed and best-selling game on consoles and PC. Within this game, the multiplayer feature known as “Autolog” garnered significant recognition, including a BAFTA award. I had the privilege of serving as the lead designer for the Autolog team, responsible for shaping this socially connected challenge system that set a trend for future socially connected games.

The Process:

• Prototyping and Design Collaboration: My journey on this project involved close collaboration with the design and leadership teams. Together, we developed prototypes of potential designs using Flash and After Effects. This iterative process allowed us to explore various concepts and refine our approach.

• Innovative Use of Camera: As part of our creative exploration, we investigated the possibility of using a camera to record winning poses upon completing social races. This innovative feature added a personal touch to the multiplayer experience, enhancing player engagement.

• UI Style Development: Working in tandem with the Art Director, I contributed to the development of the UI’s style. Multiple rounds of refinement were undertaken to ensure that the visual design aligned with the game’s overall aesthetic.

• Motion in UI: My role extended to leading the motion side of the UI, employing Flash and ActionScript to bring dynamic and engaging elements to the user interface. These animations added depth and interactivity to the Autolog experience.

Final Thoughts:

• An Amazing Project: Reflecting on this project, I consider it an incredible opportunity to have been part of a groundbreaking game that brought enjoyment to millions worldwide. The Autolog feature, in particular, played a pivotal role in elevating the gaming experience by introducing a socially connected challenge system.
• Potential for Modern UX Processes: Looking back, I recognize that with the benefit of modern UX processes, the Autolog component of the game could have been even more impactful. Concepts like companion apps and a more comprehensive user-centered approach could have further enhanced the social and competitive aspects of the game.

In summary, “Need for Speed: Hot Pursuit” and its Autolog feature were milestones in the gaming industry, and I am proud to have contributed to their success. The experience serves as a reminder of the potential for innovation and improvement when revisiting such ground-breaking projects with contemporary UX methodologies.